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using social media for customer service? here is a list of don’ts

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Social media has become so much more than a tool for marketers and brands to promote their products and services. It is now the number one channel where people turn to when they want to complain, talk to a company representative, review a product or shame a brand. With all of this in mind we need to be mindful how we react to our mentions … Read More

Most popular hashtags for irish businesses on twitter

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Hashtags go hand in hand with your social media strategy and you need to consider using them for all of your tweets and instagram posts but it is often difficult to know what hashtags to use and when to use them. Here we provide a helpful list of the top hashtags that are being used by SME’s and all businesses across Ireland. General IrishBusiness Hashtags … Read More

Reach your goals: 5 business podcasts to keep you motivated

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As long time believers in life long learning we are always ready to get some extra advice, training and tips. Business podcasts are an excellent resource for entrepreneurs, businesses and anyone hoping to learn from the experts. From in depth conversations with leading researchers to creative storytelling that will give your brain fuel and power your imagination. We have come up with 8 podcasts that … Read More

Reach Your Goals: 10 benefits of Freelance Content writers

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There are many reasons why you should consider hiring freelance writers to assist you with your content needs. Time, money and expertise are just three benefits of freelance content writers. Most freelance writing services like ours will offer quality content for all clients, work to your timelines and decrease the time that you need to spend researching, writing and editing articles. Although freelance writers are … Read More

covid-19 Digital Crisis Management tips for small businesses

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Digital Crisis Management for Small Businesses during the Coronavirus Covid-19 has crept up on us, causing a tidal wave of destruction. Nobody could have foreseen the impact that it is having on small businesses across the world. We would like to express our sincerest sympathies for companies that have had to close or pause their business due to this crisis. From hotels to restaurants to … Read More

Reach your goals: What is SEM?

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SEM (Search Engine Marketing) is a term used to describe all marketing activities associated with increasing the visibility of your brand on popular search engines such as Google and Bing. SEM incorporates the paid elements of search marketing, from paid search marketing to updating your google business listing to tactical SEO optimisations. SEM usually refers to the paid search elements, where as SEO is linked … Read More

Reach Your Goals: Time Management Tools

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You always hear of somebody staying behind to do their extra bit. Maybe they had a day full of meetings or they need to get a report finished or they have a deadline for submitting a funding application. Yes, we all fall prey to bad time habits now and again. However we can all try to work smarter, not harder and get our time management … Read More

Reach your Goals: Using Twitter at Events

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Do you want to position yourself or your brand as an expert? Twitter is a great platform for this and a powerful tool for creating brand awareness. Tweeting at events and conferences is the perfect way to reach an already engaged audience and draw attention to your profile. You don’t always need to have a plan when you are live tweeting and you will often … Read More

Reach your Goals: Why Website Speed Matters

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This one metric can have a major impact on your overall digital goals. Slow websites irritate users, negatively impact conversions, SEO rankings and quality score from Google. Your website page should load within 3 to 4 seconds or you risk losing customers and create a poor user experience. Consider the last time that you visited a site to book something. You probably did a quick … Read More

Reach your goals: 6 PR mistakes to avoid

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Are you getting your brand featured in the news? Many companies off load this marketing tasks to PR experts and agencies, like us. The benefits of having a PR specialist are that they have often built up their media contacts over time and have inside knowledge into the type of content that the publications want and the way that they want it structured. However if … Read More