Blog

Create content for every stage of the customer journey

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How can you reach your target audience at the exact time when they need your services or want your product? It is all about matching the types of content to user behavior at different stages of the buying process. For example, is your content appearing in the inspiration stage when they are just considering what holidays to go on and is your content appearing in … Read More

Using nostalgia to increase brand awareness

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I bet that you have said “that reminds of a time when…” or “when I see that colour I always think of…” or “this time of the year makes me feel…”, this is our memory tapping into our senses. Our associations with the past, either positive or negative, can have a major influence on our buying behavior. This is why it is important to factor … Read More

Essential Elements of great copywriting

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A key way to differentiate your brand from your competitors is to develop your brand voice using clear, creative messages to promote your products and services. Clever content design and words can help you to build your brand personality. So what are the essential elements of great copywriting when you are writing for your brand? We will outline why creative copy works, the types of … Read More

using social media for customer service? here is a list of don’ts

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Social media has become so much more than a tool for marketers and brands to promote their products and services. It is now the number one channel where people turn to when they want to complain, talk to a company representative, review a product or shame a brand. With all of this in mind we need to be mindful how we react to our mentions … Read More

Most popular hashtags for irish businesses on twitter

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Hashtags go hand in hand with your social media strategy and you need to consider using them for all of your tweets and instagram posts but it is often difficult to know what hashtags to use and when to use them. Here we provide a helpful list of the top hashtags that are being used by SME’s and all businesses across Ireland. General IrishBusiness Hashtags … Read More

Every Organisation needs a Chief innovator

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Last year I read a very interesting article in Stratgyzer about why every organisation needs a Chief Entrepreneur. Here I will outline why we believe a Chief Innovator may be a better hire for your organisation in the future. Although I agree with the core message being that organisations need one person to champion the future of the company who will inspire other staff to … Read More

Reach your goals: 5 business podcasts to keep you motivated

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As long time believers in life long learning we are always ready to get some extra advice, training and tips. Business podcasts are an excellent resource for entrepreneurs, businesses and anyone hoping to learn from the experts. From in depth conversations with leading researchers to creative storytelling that will give your brain fuel and power your imagination. We have come up with 8 podcasts that … Read More

Reach your goals: 7 Website Design Essentials

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When a new user lands on your website are they seeing what you want them to see? Are they reading what you want them to read? Are they taking the actions that you would like them to take? If you find yourself answering no to any of these questions then it is time to review your website design and implement some changes that will make … Read More

Reach Your Goals: 10 benefits of Freelance Content writers

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There are many reasons why you should consider hiring freelance writers to assist you with your content needs. Time, money and expertise are just three benefits of freelance content writers. Most freelance writing services like ours will offer quality content for all clients, work to your timelines and decrease the time that you need to spend researching, writing and editing articles. Although freelance writers are … Read More

covid-19 Digital Crisis Management tips for small businesses

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Digital Crisis Management for Small Businesses during the Coronavirus Covid-19 has crept up on us, causing a tidal wave of destruction. Nobody could have foreseen the impact that it is having on small businesses across the world. We would like to express our sincerest sympathies for companies that have had to close or pause their business due to this crisis. From hotels to restaurants to … Read More