“Content distribution is the process of sharing, publishing, and promoting your content. It’s how you provide your content to your audience members for their consumption through various channels and media formats.”Hubspot
CONTENT DISTRIBUTION CHANNELS
Owned – Owned media is any kind of content delivery channel that you have ownership over or can control in terms of design and distribution. This may include your website, your blog, YouTube channel, Twitter account or Facebook page. Any organic traffic from these sources would be your owned media
Earned – Earned media is any promotion response from publications or companies that mention your company. Examples include newspaper articles, blog posts, social media posts, interviews, and pr.
Paid – Paid media is any type of paid advertising you undertake for your products and services. Google ads, Facebook ads and newspaper ads are some of the most popular forms of paid media.
Shared – Co-branded marketing campaigns fall under shared media. This may include sponsorships, co-branded emails, partnerships and social media.
Factors to Consider before Distribution
Rules of engagement
Brand resources and capabilities
GET TO KNOW YOUR DISTRIBUTION CHANNELS
Conduct a full audit of your distribution channels before embarking on any content marketing campaigns. Look at the feeds in popular channels like search, Facebook, Instagram, Pinterest and LinkedIn. What content is appearing? A mixture of everything that the platform believes will be of interest to you and as the bots get more intelligent they should have better content appearing for you.
CONTENT DISTRIBUTION TOOLS
- Your Website
- PR Newswire
- AddThis (share buttons)