WHY PROMOTION IS IMPORTANT FOR YOUR CONTENT?
Content promotion is essential when is comes to building your profile and having a site that is optimised for search results. It can help you to earn links, improve your domain authority and increase web traffic which should lead to an increase in online conversions.
WHEN TO PROMOTE YOUR CONTENT
BEFORE PUBLICATION – This is a great way to optimise your content and use it over and over again without paying for ads. Offer teasers for your content, tell your followers that you are working on something and that something is in the pipeline. Invitation only to a launch or Behind the scenes look before publication. Launch with anticipation before official launch.
AFTER PUBLICATION – Once your content has been published you can start to distribute and promote it.
How to Promote your Content
- Email Database
- Engage with the travel community
- Paid and boosted posts on Facebook
- Connect with Influencers
- 15+ snippets Scheduled on Twitter
- Write Guest Posts
- Paid banner display ads
Where to Promote your Content
FRIENDS & FAMILY
The perfect start to any content promotion campaign is to send it out to your friends and family. They will support you and offer honest opinions.
This is your best bet for content that your network will find appealing. If you are creating any helpful content or eBooks then be sure to share it.
This is often a missed opportunity for companies. Your website should have a dedicated area for talking about and uploading new content. Many people use their blogs for this promotion.
Social media channels offer a free way of reaching out to the public and presenting your content to new audiences. Choose your channels wisely and be consistent.
Online forums are a great way to start building your reputation and engaging with your target audience. Reach out to them and answer questions that people have across these platforms.
EVENTS ON & OFFLINE
Events are the perfect way to communicate with a certain group of individuals or businesses. Research upcoming events and include them in your marketing calendar. Every event is an opportunity.